· 1. What is SEO?
It is the method of changing the rank of a web page or a website
in the search results of a search engine.
·
2. What are the Types of SEO?
There are mainly two types of SEO are present: On Page
Optimization and Off Page Optimization.
·
3. What are the SEO Techniques available?
Two SEO Techniques are: White Hat SEO and Black Hat SEO which is
also called as Negative SEO.
·
4. What is On Page Optimization?
On-page optimization gives outcome to a web page or website
ranking on Search Engine Results Page. This will regulate your webpage by page
coding or by you.
·
5. What is Off Page Optimization?
Off Page Optimization is a type of SEO which is not regulated by
your page coding. Link building, Image Sharing, Blog posting, Document Sharing,
Info graphics submission, Video Sharing, Increasing Page Authority or Page
Rank, Getting high quality links from relevant sites and Article submission are
the few examples of Off-page optimization.
·
6. What do you mean by Page Rank or PR?
For every web page, Google will give a rank, which is called as
Page rank. Normally page rank ranges from 0 – 10. Google Web Search Engine
algorithm is responsible for calculating the page rank of every web page.
·
7. What is a Back link?
Back links are the incoming links to your webpage or website and
getting these back links from good PR and relevant site is always better for
your site.
·
8. What is an out bound Link?
An outgoing link or outbound-link is a link from your own
webpage or website to another webpage or website.
·
9. What is a keyword?
·
Keyword is a
particular term used for searching through Search Engines like Google in order
to get outcomes related to your searched question.
·
10. What is Anchor Text?
Anchor text is also known as link text or link label or link
title, which is a clickable hyperlink. This is used to increase your webpage
ranking by receiving the incoming links after clicking the contained keyword.
·
11. What are organic results?
Organic results are the page views which come directly via SERP
and not from any Off Page Optimization.
·
12. What is Googlebot?
Googlebot is a kind of software used by the Google as a search
bot to index a webpage. This software collects the information from every
webpage by doing the crawling, caching and then indexing of a webpage.
·
13. What is a Meta Tag?
You can observe many Meta tags being used in HTML coding, but
the important ones are the four Meta tags. They are: Meta Title, Meta Keywords,
Meta Description and Robot tags.
·
14. What tools do you use for doing SEO?
Most common tools used in SEO are: Google Analytics, Google
webmaster tools, Alexa, Open site explorer and Website grader. Nowadays you can
also find some paid SEO tools like spydermate, seo Moz and bulkdachecker in
market.
·
15. What is Google Sandbox?
This is the place where the fresh and less authoritative sites
were kept for a certain time period, till their establishment in the search
results. This may happens due to the building of so many links within a short
time span.
·
16. What are the limitations of title and
description tags?
Title tag can be normally between 50-68 characters and Meta
description tag can be around 140 – 150 characters.
·
17. How will you increase the Pagerank of a
page?
To increase the page rank of your webpage, you must build more
backlinks from high page rank websites and authority sites.
·
18. How will you treat Web standards while
optimizing a website?
I usually apply the web standards from the W3C
while optimizing the webpage, which help that site to get more points from
Google to improvise page rank.
·
19. What is 301 redirect?
It is a kind of process to redirect the user from an old page
URL to a new page URL.
·
20. What is Cloaking?
Clocking is the procedure of using some deceptive techniques
which allows the user with a different version of the website than that
presented to the search engines.
·
21. What methods would you apply for
decreasing the loading time of a website?
We can use the external style sheets, minimum images, decrease
the file size of the images that we use, without compromising on the quality
and use the CSS sprites to regulate the HTTP requests.
·
22. What are webmaster tools?
It is a free service provided by the Google to get the
information about the indexing data, backlinks, search queries, crawl problems,
malware complaints and XML site map.
·
23. What is robots.txt?
It is a kind of text file utilized to provide the instructions
to the crawlers about the caching and indexing of a website, directory, domain
or a file of a webpage.
·
Where do you put your robots.txt?
a) Search for it in Google
b) In Webmaster Tools
c) The root directory of your domain or sub
domain(s)
d) In the folder you want to disallow
·
24. What is Keyword Density?
It is a very important factor to increase your webpage ranking.
Keyword density is the percentage density of a particular phrase or keyword
available on a website compared to the total number of words on the particular
page.
·
25. What is Cross Linking?
It is considered as one of the best strategy that can come in
handy to yield high search engine rankings, by leveraging several domains owned
by you.
· 26. What is Meta
Description?
A description tag
should describe a webpage and it should contain keywords but don't stuff all
the keywords. Meaningless description would affect your webpage. A description
tag should contain 150 – 160 characters. If you provide meaningless or empty
description, Google would take the description from the content available in
that page.
· 27. What are Meta Keywords?
In early days Meta
keywords are the least important tag for Search engine like Google. But it is
an easy way to tell our important keywords to search engine. Meta keywords
should contain less than 250 characters.
Now Google won't consider Meta keywords as one of the ranking factor.
· 28. What is White Hat SEO ?
White Hat SEO is one
of the SEO techniques that a Search engine always likes. Usage of SEO
techniques, tricks and tactics by following search engine rules and
regulations, algorithm and policies are known as White Hat SEO.
· 29. What is Black Hat SEO ?
Black Hat SEO or
Negative SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and
regulations of search engine is called as black hat seo. Some of the black hat
seo techniques are
- Providing Low Quality content
or duplicate content on the page
- Getting backlinks from spammed
or adult sites.
- Giving keyword stuffed content
on the page with background color
- Getting too much backlinks from
a single page with different anchor text that targets a single page of
your website.
- Cloaking
- Google Bowling
etc
What are the limitations of
title and description tags in Google, Yahoo, Bing & Ask.com?
Ans:- All search
engine has their own algorithm for all the factors which is necessary to show
your result in SERP. Same manner all has the different limitations for meta
title tag as follow:
Google.com: Title length should be 50- 60 character & description length
150-160 characters.
Yahoo.com: Title length should be 60-72 character & description length
155-165 characters.
Bing.com: Title length should be 65 character & description length 155
characters.
Ask.com: Title length should be 70 character & description length 312
characters.
4. How will you inform Google that a particular page
contains Adult content?
Ans. It’s easy we can inform
Google about the adult content via using following meta
OR
5. Your website is flagged as having malware, but you can’t
find the malware. How will resolve this issue or what will you do?
Ans. First we will check the malware
in our coding manually. If we are not able to find it out then we will send
reconsideration request to Google. Hopefully Google will suggest the proper
file which contain the malware or we will post the same of forum to know the
right answer.
6. Did you know what the difference between targeted page
& landing page is?
Ans. Page which we have
targeted to rank that page known as targeted page and the page which has ranked
in search engine called landing page.
7. What are the different method to control the robot?
Ans. We can control the
robots via 3 methods which are:
1. Robots.txt
2. Robots Meta Tag
3. Rel= nofollow
8. What is Keyword Difficulty?
Ans. Keyword difficulty let
us know who difficult to rank a particular keyword.
9. You have just launched a new web site. Unfortunately,
nobody visits it, even search engines’ spiders don’t notice it. What can you do
for its SEO success?
Ans. It happens with new
sites some time if I am in such situation I will fatch the url with the help of
webmaster tool or will submit in search engine.
Difference between keyword & keyword phrase?
The keyword term is basically concerned with a
one-word term, on the other hand a keyword phrase considered as employment of
two or more word-combinations. Therefore, it is very confounded to get high
ranking in account of one-word keyword term until the one-word keyword has
little online competition. Therefore, this practice is not encouraged to
employ. In order to drive more traffic and top ranking in SERP it is
recommended to employ keyword phrase.
22. What
is the difference between search engine marketing and Internet marketing?
Search Engine Marketing is specific to marketing
your brand/service/products through search engines. It can be in the form of
organic search results where landing pages are aimed for higher ranking, or in
paid search results, where ads are aimed to display at maximum exposure for
targeted keywords at minimal cost possible.
Internet marketing covers a broader range of
channels. It includes search engine marketing, email marketing / EDM, social
media, and so on.
29. What is the difference between Indexing and Crawling?
1) When the Search Engines come to your website
and read the data or find the data, this process is called crawling.
2) Whenever Search Engines come to your website,
whichever page they crawl, they take a copy of that page with them and save it
on their server. This process is done by the search engine is called Indexing.
Is there a way we can tell
Google that a particular webpage contains the Adult content?
Yes, we can do it by adding one of these two
meta tags to that webpage
OR
31. What
is Pagination in SEO?
Pagination is the practice of dividing a piece
of content into different pages while at the same time allowing Google to
better understand the important pages to be indexed. Read the Google's advice
on using the pagination.
32. What
are top SEO ranking factors?
Quality of content on the webpage, quality and
quantity of backlinks to the webpage, anchor text used in the backlinks, domain
authority, social sharing metrics and some other traffic metrics like page CTR,
bounce rate and average time on the webpage.
33.
Google’s Quality Score and what role does it play in ranking?
While I do not expect Google’s textbook answer,,
I am hoping the candidate understands the basic concept behind QS (clickthrough
rate + other factors) and that QS is part of the Ad Rank formula where:
Ad Rank = CPC bid X Quality Score.
Their ability to explain Quality Score and Ad
Rank to me in plain English is something I pay very close attention to.
Quality Score for Google and the search network
is a dynamic metric assigned to each of your keywords. It’s calculated using a
variety of factors and measures how relevant your keyword is to your ad group
and to a user’s search query. The higher a keyword’s Quality Score, the lower
its cost-per-clicks (CPCs) and the better its ad position.
34. How
to achieve good CTR in PPC?
Here are few things that need to be kept in mind
for CTR
■Target your ads to right audience
■Select correct keyword matching
■See that you target your ads by location and
language
■Create different Ad Groups for different search
phrases/keywords
■Calculate how much you can afford for the day
■test your ads on daily basis, change if you
don`t get any response from users
■Give Google users a good reason to click your
ad
35. What
is pay per click? Which internet marketing model does it follow?
‘Pay per click’ , also known as ‘cost per click’
is a form of internet advertising which is used for directing traffic to
websites. In this advertisers pay the site owners or publishers for the ads
being viewed or click. Pay per click introduces a simple strategy of marketing
in which an advertiser pays the website for publishing his advertisement and
getting people to view it by clicking it, the more the views are for the
advertisement, better is the revenue generated by the website from
advertisement. Generally ‘pay per click’ is used by advertisers on keyword
phrases relevant to their target markets. Content sites generally charge a
fixed amount per click rather than using a bidding system. ‘Pay per click’
advertisements are commonly displayed on websites and search engine results.
‘Pay per click’ is an approach that differs from the ‘pay per impression’
methods used in television and newspaper advertising.
37. Your
site is flagged as having malware, but you can’t find the malware. What do you
do?
a) Submit a reconsideration request
b) Post in the Google Webmaster Help Forum to
ask for help
c) Tweet a complaint to @google
d) Abandon your domain name and start over again
38.
“Unreachable robots.txt” in Webmaster Tools crawl errors means
a) You don’t have a robots.txt file
b) We couldn’t reach the robots.txt file on your
server
c) Your robots.txt file disallows access to your
robots.txt file
d) Your robots.txt file requires a password
39. You
would like your site to be found for some keywords related to your content
which are only found in images on the
page. How do you do this?
a) Place the keywords in an image on the website
b) Use the “keywords” meta tag
c) Use the “description” meta tag
d) Use the “alt” attribute or include the
keywords in your text
e) Place them in tiny text in the footer
40. All
major search engines are case sensitive.
a.True
b.False
41. Which of the following file is created to give
instructions to SE bots?
a. Index.html
b. Spiders.txt
c. sitemap.xml
d. Robots.txt
e. Searchbot.xml
42. What
is the difference between 301 redirect & 302 redirect ?
The difference between a 301 and a 302 is
that a 301 status code means that a page has permanently moved to a new
location, while a 302 status code means that a page has temporarily moved to a
new location.
43. How will you increase the Pagerank of a page?
By building more backlinks from authority sites
and high page rank webpages.
44. How
will you check the number of backlinks of your competitors site?
With the help of the link operator on Google and
by using various external tools like Alexa, Backlink Watch , Open Site
Explorer, Backlink finder etc.
45. What is
the difference between Spiders, Robots and Crawlers?
A spider, also known as a robot or a crawler, is
a program that follows, or "crawls", links throughout the Internet,
grabbing content from sites and adding it to search engine indexes.
46. What is the difference between SEO and
SEM?
SEO stands for Search Engine Optimization while
SEM stands for Search Engine Marketing. SEO provides organic traffic to a
website with the help of search engines while SEM involves the use of Google
adwords and other paid channels of advertising.
47. Why does Google rank Wikipedia for so
many topics?
Wikipedia is an established authority! As such,
it is referenced by huge numbers of other documents with relevant text
associated with links back to Wikipedia.
1. What
is the method to content optimization?
Answer:- There are so many way by which we
can optimize our content. Here i will suggest some things which is necessary to
know.
a) Keyword density in content
b) Keyword Proximity
c) Keyword Prominence
d) Keyword Proximity
2. Can
you please suggest the type of keywords?
Ans: I will suggest you some most important
type of keywords:-
a) Primary Keywords
b) Secondary Keywords
c) Branded Keywords
d) Non Branded Keywords
e) Seasonal Keywords
3. What
is the difference between targeted page and Landing Page?
Ans:- Page which we have targeted to rank
the page known a s targeted page and the page which has ranked called landing
page.
4. Can
you please suggest the meaning of Call to Action?
Ans:- There are so many things which we have
used to increase the CTR of our page known as Call to action for more info you
can contact me at info@come4seo.com
5. Can
you please tell the 5 most important on page factors?
Ans:- Hi as i think following are the most
important factor for SEO.
1. Title
2. Description
3. Heading Tag
4. Image Optimization
5. Content Optimization
6. What is difference between crawling and caching?
Ans:- Crawling is the one time activity while
caching is the repetitive activity.
7. What is Indexing?
Ans:- Indexing is the process by which Google or
other search engine store our website info in their database.
guys please comment for my post :)
ReplyDelete